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at iere, we believe love exists in so many beautiful forms. it's in the quiet moments of self-care, the laughter shared between friends, the comforting embrace of family, and the little acts of kindness in a romantic relationship. that's whatinspired our love in every light campaign—a celebration of the connections that bring warmth and meaning to our lives.
candles as tokens of love
there's something magical about lighting a candle. it's a gesture, an offering of calm, comfort, and care. with love in every light, offering our signature scents (plus a few others) we wanted to offer for Valentine's day, candles that are more than a fragrance but rather tokens of appreciation for the people and moments that matter most.
this campaign is bigger than us and the candles themselves, but about the stories behind them. we sat down with real people—friends, partners, and family—to explore what love means to them. their stories inspired this collection, and we're so proud to share their light with you.
stories that inspire us
throughout the campaign, we're sharing intimate interviews that showcase the beauty of connection:
• friendship: meet two friends whose bond grew over mutual support and growth, proving that true friendship is about showing up for each other, no matter what.
• family: hear from our founder, naomi, as she reflects on the simple moments that keep her and her mom close, even when life gets busy.
• romance: a couple shares how their love has evolved over the years from shy beginnings to a partnership built on understanding and care.
• self-love: a young woman speaks about her journey to prioritise herself and find peace through the practice of lighting a candle and embracing stillness.
these aren't just stories—they're reminders of how love in all its forms shapes our lives.
candles that tell a story
with this annual collection we offer more than a gift—it's a way to say, "i see you, and i care." whether you're giving a candle to a friend, a family member, a partner, or treating yourself, each one carries the message of love and appreciationwith a name that means the world to you.
ready to bring love into your home? explore the full collection and discover the story behind each candle.
join the conversation
what does love mean to you? share your stories with us and join the campaign by lighting your iere candle and tagging us @ierearoma. let's celebrate love in all its beautiful, unique forms together.
this campaign is a love letter to all of us. because no matter where we come from, love connects us all, one light at a time.